Before you do anything else, you need to know: am I in real trouble, or do I have runway?
A small set of safety indicator KPIs answers that in an afternoon. Sometimes the answer eliminates the sleepless nights. Sometimes it tells you to move now. Either way, you stop guessing.
From The New Life CFO Playbook
Inside the Playbook: 5 Moves We Make When a
Client’s Cash Tightens
The exact framework our fractional CFOs run when liquidity tightens the
same approach behind nearly $1 billion under management.
Our 5 Action Plans
Get a Fast Read on Whether You’re OK
0 1
Map the Growth to Cash Dynamic
Once you know where you stand, you need to know why and tight cash usually isn’t a sales problem. It’s a math problem hiding underneath.
We map the relationship between your growth rate, gross margin, and cash-to-cash cycle to show exactly where cash is getting consumed. Most owners are surprised by what they find. Without this picture, every other fix is a guess.
02
Free Up Cash This Month
With the diagnosis clear, you go after the fast levers, the moves that put cash back in the business in weeks, not quarters:
- Tighten accounts payable timing
- Fix billing & AR collection practices
- Address pricing & margin leakage
- Reassess your line of credit
- Right-size inventory
Some of these turn cash in days. Others take 3-6 months. The order matters and it’s not the order most owners would guess.
03
Build a 13-Week Cash Forecast You Can Actually Use
Now that the immediate pressure is easing, you build forward visibility.
A rolling 13-week forecast tells you when to defer spending, when to invest, and which expenses are tied to revenue versus long-payback bets. Done right, it takes senior financial discipline, but once it’s running, you stop reacting and start deciding.
04
Decide Where Cash Goes Next
Every dollar of cash you have can be deployed differently.
A simple prioritization framework helps you assess each investment by speed of cash return, what drives cash now versus what’s a long-term bet. It also clarifies when to borrow against the line of credit and when to use your own cash. This is how strong companies stop reacting and start compounding.
05
Want to go Deeper?
Two ways to put these 5 actions to work in your business.
Grade Your KPIs
Take the 2-minute KPI diagnostic. Find out where you stand on the KPI Maturity Continuum; Reactive, Building Momentum, or Strategic Alignment. No email. No pitch. Just clarity.
Talk Through Your Situation
with a CFO Expert
If you’d like help pressure testing your numbers or understanding where cash pressure may be building, book a complimentary Cash Flow Status Check with a New Life advisor.
If you don’t have control of your numbers, you’re flying blind in an economy that is not forgiving.
— DAVID PHELPS, CEO, FREEDOM FOUNDERS
